About this product

This card game is a support for the creation of personas. In participatory workshops, it makes brainstorming more streamlined.

Persona

The persona is a fictional character who ideally embodies the target audience or users you wish to address. The game offers a series of cards that allow you to create a persona profile by challenging different relevant aspects in a user targeting dimension:

• Social status
• The needs
• Age
• The sector of activity
• The geographical area
• The digital maturity
• The physical barriers
• The psychological barriers
• The place of residence
• The language

How to play ?

We advise you to think about the target audience and user types beforehand. Once you have a list of these users, you can launch an initial activity to create personas, dialogues and imaginary paths.

We also recommend the use of the free downloadable persona sheet.

Technical description

• Content : 58 cards + 1 manual
• Weight : 105gr
• Card size : 55 x 85mm
• Cardboard box (base + lid)
• Language : French